The purpose of lists
People love lists, we are obsessed by them. From the Forbes rich list to the Worst 10 movies and everything in-between we can’t get enough of them. Someof them are momentary glances that are nothing more than tomorrow’s take away paper but there are many that, like Forbes, are the cornerstone for conversation and dialogue amongst people that are interested in that world.
The magazine was set up to promote women’s sport and those that participated in it at every level and so being involved with Lissted in this ground breaking sphere is the next stage for us in promoting women’s sport. Children have always wanted role models but for the first time we are living in an era where female athletes the world over are becoming role models on a global scale and social media is having a big part to play in this. People want to know what successful athletes are doing 24/7 now and so by creating a list of global influence based on social media data we are not only acknowledging those that are having impact and looking to encourage conversation about the list and its content, but also to raise awareness of those on the list for fans.
Social media and influencers
Social media has radically changed the world as we know it and provides a new and exciting way to compile a list of people of influence in women’s sport. It’s very easy to compile a list of who has the most followers on social media platforms and say they are “influential”. However, to understand who> is most likely to wield real influence you need to understand a lot more about who those followers are and how they engage with them.
Adam Parker, Founder of Lissted points out “Simply generating noise on social media doesn’t necessarily indicate influence”. This is what I like about working with Lissted, how their approach seeks to build lists that give true insight into a community, in this case helping to understand the dynamics of women’s sport rather than just produce a list of who has the most followers for example.
Real world considerations
It’s important to note that the analysis is unable to incorporate those who aren’t on social media or do not engage on it. As Adam explains “Ultimatelyanalysis of this type is limited to those individuals who participate online. This will obviously lead to the omission of some people and organisations. However as social media has grown in significance this gap is reducing as online communities increasingly include the majority of those who are influential in the real world.”
The netball analysis we’ve looked at first has a good example of this issue. Molly Rhone has featured in the magazine on a couple of occasions and is one of the most passionate and wonderful people to talk to about sport and Netball. She doesn’t have a Twitter account, at least not that we know of, so she is not considered for inclusion. However, as president of the International Netball Federation her meetings with governments, as well as her input into the policies and grassroots work in countries around the world, would put her firmly at number one on my own personal list.
So like many others in the field in a similar position we will look to make special mention of people that fall into this category and we will be keen to hear from you of people like Molly that should be added to the next edition.
Netball Global Influencer Analysis
Lissted kindly ran two separate analyses. One focussed on who their application ranks as influential based solely on looking at the Twitter relationships and interactions of Northern Hemisphere netball related accounts. The other produced its results based solely on Southern Hemisphere accounts.
Adam explains “Influence is all about relevance and community. We suspected that we’d get very different results if we split the data in this way and so it proved. Having both lists enables you to better understand the nature and reach of someone’s influence. For example Aussie Diamonds Coach, Lisa Alexander ranks very highly at #7 on the Southern Hemisphere list, but doesn’t appear in the Northern Top 100. Equally Netball Superleague 2015 and 2016 Champions Surrey Storm appear at #7 in the Northern Top 100, but don’t appear in the Southern Top 100. Meanwhile the International Netball Federation, despite not appearing in the top 10 of either list is one of only 18 accounts that appear in both, demonstrating its global influence within the game.”
The 18 accounts that appear on both lists are shown in at the end of this article.
Lists are never perfect. For instance where someone is ranked is only based on a snapshot at that moment in time. The more valuable insight is not an individual’s exact position, fun though that is, but the members of the list as a whole. Our desire is to create visibility of those doing a great job of promoting their sport around the world, as well as to promote dialogue on the list to those inside and outside of that given sport.
In what we believe to be a first for women’s sport magazine, it’s a privilege to be involved with Lissted in publishing this list of global influencers of Netball.
A huge thanks to Lissted who help you discover the true influencers in communities. The people and organisations whose influence reaches into the real world, not simply the ones who create noise online about a topic. Identifying the right people is crucial if you want to ensure your content marketing, SEO and reputation management activities are effective. https://lissted.com
|2||Sky Sports Netball||SkyNetball|
|6||Team Bath Netball||TeamBathNetball|
|9||Gilbert Netball HQ||GilbertNetball|
|17||Lboro Lightning NSL||LboroLightning|
|21||Stacey Jayne Francis||StcyJyneFrancis|
|35||North West Netball||NW_Netball|
|43||Netball New Zealand||NetballNZ|
|46||Netball South Africa||Netball_SA|
|52||Team Northumbria NSL||TN_NSL|
|59||Women in Sport||Womeninsport_uk|
|60||Netball South West||NetballSW|
|62||This Girl Can||ThisGirlCanUK|
|64||Viper 10 Sportswear||Viper10Sports|
|81||sports coach UK||sportscoachUK|
|93||Oldham Netball Club||OldhamNetball|
|95||Fast5 World Series||Fast5Netball|
|97||Women's Sport Trust||WomenSportTrust|
|14||West Coast Fever||WestCoastFever|
|18||Netball New Zealand||NetballNZ|
|34||Mo'onia - Monâ||Mon_Star9|
|39||Official Netball NSW||NetballNSW|
|52||Fast5 World Series||Fast5Netball|
|53||Nat von Bertouch||NatvonBertouch|
|55||Gilbert Netball HQ||GilbertNetball|
|58||Official Tactix Page||TactixNetball|
|59||Sky Sports Netball||SkyNetball|
|61||Sport For Women||SportForWomen|
|66||FOX SPORTS Australia||FOXSportsAUS|
|68||SKY Sport NZ||skysportnz|
|76||Netball South Africa||Netball_SA|
|85||FOX SPORTS News||FOXSportsNews|
Both Northern and Southern Hemisphere
|Northern Rank||Southern Rank||Name||Username|
|43||18||Netball New Zealand||NetballNZ|
|2||59||Sky Sports Netball||SkyNetball|
|9||55||Gilbert Netball HQ||GilbertNetball|
|46||76||Netball South Africa||Netball_SA|
|95||52||Fast5 World Series||Fast5Netball|