Sports International Magazine

Shift in body attitude reflected on the red carpet at the Oscars this year.

Friday, March 01, 2013

Following this weeks Oscars ceremony, we wanted to share some research commissioned by The Gym Group which shows a shift in the nation’s attitude to body image. Out goes the super waif and in comes a healthier, sportier physique as shown by red carpet stars Jennifer Aniston and Renée Zellweger as well as the stars from London 2012.

- Survey from The Gym Group reveals the nation’s shift in body image -

The old adage that nothing tastes as good as skinny feels is officially a thing of the past! A poll of 2,000 people reveals that following last summer’s Olympics, the ultimate aspiration when it comes to a beautiful body is a strong, healthy physique as opposed to a waif-like supermodel. This was certainly the case at the Oscars awards ceremony this year when celebrities including Renée Zellweger and Jennifer Aniston wowed the crowds and showed off their beautifully toned figures on the red carpet.

 Fit and healthy physiques seen at high profile awards ceremonies and the London 2012 Games have helped create a shift when it comes to the nation’s attitude towards body image. The majority of women now aspire to have fab abs (53%), toned arms (18%) and firm thighs (13%) as sported by the likes of heptathlete Jessica Ennis and boxer Nicola Adams. Super skinny role models have fallen out of favour as just 4% of women dream of chiselled cheekbones.

And British men have been influenced by the physiques of top athletes such as Mo Farah, Tom Daley and Chris Hoy. When asked which sport stars have their dream body, men opted for track and field athletes (24%) divers (16%) and cyclists (11%) over footballers, who received less than 10% of the votes.

 Over half (51%) of the women questioned in the survey say they want an athletic body type with just under a third (32%) choosing Jessica Ennis as their preferred celebrity body. Less than a quarter (24%) want a voluptuous, curvy shape with 18% naming Kim Kardashian as having their dream celeb body. Only 10% of women polled want a waif-like frame, underlining a shift in attitudes towards body image.

 The desire to have a beautifully toned body has even impacted the dating game, as a third (33%) of men say they find defined abs as the most attractive attribute in a woman. And with three Olympic medals to his name, Louis Smith has sparked a trend as a quarter of women (25%) say they are now on the lookout for muscular beau with a ripped six pack.

 John Treharne, CEO of The Gym Group, says: “It’s a real joy to find that our current crop of sporting heroes have encouraged more people to enjoy both watching and taking part in an active lifestyle. Our expert trainers are available to help people work towards a toned, healthy body shape.

 “Exercise is the key to achieving a strong, healthy body. As well as developing a more sculpted, leaner physique, regular visits to the gym can also safeguard against crippling conditions including osteoporosis, heart disease and diabetes.”